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4th Annual Strategic Internal Communications
San Francisco | Jan. 30 - Feb. 1
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Wednesday, February 1 • 9:15am - 9:50am
Lessons From the Front Line: Tips, Techniques, & Pitfalls to Avoid When Launching (Or Relaunching) Your Brand Purpose or Mission
Popeye's Louisiana Kitchen, Inc.

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Most companies have core values and a stated brand purpose that define an organization’s culture. The challenge for internal communication professionals is connecting the workforce with these concepts in a way that supports true employee engagement vs. a static plaque on the wall. Popeyes Louisiana Kitchen, Inc. has managed to do this with not only a lean team, but also a limited budget as well, across both corporate and franchisee stakeholders.

 

In this highly informative session, you will gain actionable ideas and insight in how to plan and execute an experience-driven campaign approach to launch or refresh your company’s purpose and principles using existing communication channels in fresh ways, and engaging new channels.

 

You’ll gain an understanding on how to successfully:

 

  • Create a communications experience vs. a campaign
  • Engage employee champions and leverage storytelling to capture employee’s attention, hearts and minds
  • Integrate the brand in the work environment for maximum visual impact -- on a shoestring budget
  • Apply the lessons of niche marketing to make messaging stick across vastly different stakeholder segments (headquarter-based, field-based, hourly, salaried, and cross-generational)
  • Develop creative ways to measure impact and keep stakeholders informed


Karen Clay, Senior Manager, Internal Communications

Popeyes Louisiana Kitchen, Inc.

Speakers
avatar for Karen Clay

Karen Clay

Senior Manager, Internal Communications, Popeye's Louisiana Kitchen, Inc
Karen B. Clay is a veteran marketing and communications professional with experience across a range of public sector and nonprofit industries and organizations. She brings more than 25 years’ experience in corporate communications, change management, strategic community investment... Read More →



Wednesday February 1, 2017 9:15am - 9:50am
Embarcadero Ballroom, 1st Floor Sheraton Fisherman's Wharf, 2500 Mason Ave, San Francisco, CA 94133

Attendees (3)