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4th Annual Strategic Internal Communications
San Francisco | Jan. 30 - Feb. 1
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Tuesday, January 31 • 9:50am - 10:25am
Adventures in Evaluation: Linking Your Employee Communications to the Success of Your Organization
eBay

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When it comes to speaking the language of the business, employee communications have often lagged behind other disciplines. Difficulty linking employee communications delivery to organization outcomes is one of the key factors that can hold communicators back from being considered truly strategic advisors to the leadership of the organization.

 

In a measurement ‘tour de force’, learn actionable insight and tips based on eBay’s award winning approach to evaluation, including how to:

 

  • Track internal communications progress using employee engagement metric
  • Build an audience map of employees
  • Understand the importance of engagement to the success of the business

Ben Matthews, Senior Manager Employee Communications

eBay

Speakers
avatar for Ben Matthews

Ben Matthews

Senior Manager, Employee Communications, eBay
Following four years working for eBay in Europe as Head of Strategic Communications, Ben moved to the US in November 2016 and is currently working on employee communications and engagement.  Prior to eBay, he’s worked in a variety of senior roles for British Telecom, Telefonica and was responsible for global internal communications at Cable&Wireless. He is also Director of Personal Development for IABC Pacific Plains region and was... Read More →



Tuesday January 31, 2017 9:50am - 10:25am
Embarcadero Ballroom, 1st Floor Sheraton Fisherman's Wharf, 2500 Mason Ave, San Francisco, CA 94133

Attendees (3)